Ok, this is a fine, non-controversial refinement, but wow that elephant head made from circles in…

…while our instincts — as creatives and marketers — always told us killing Mads would be foolish, we had to know: what would our brand look like without our lovable logomark? So we asked our partners at DesignStudio to go for range, to frighten us, make us uncomfortable. Explore everything from slight revisions to an outright “rip and replace.” The exercise was exhaustive, from researching other elephant marks in use globally to pushing the boundaries of abstraction.

Ever Better: Refreshing the Evernote Brand

4.5K

Evernote

Matthew Carlson

1 min readAug 14, 2018

Ok, this is a fine, non-controversial refinement, but wow that elephant head made from circles in the opening image would have been dyn-o-mite!

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Written by Matthew Carlson

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Design Director, Creative Cloud Experience at @Adobe. Sketchbook junkie & stealer of pens. Black Belt in whiteboarding & late-night game designer. #ally-he/him

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